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What to Monitor After an HTTPS Migration

Did you migrate from HTTP to HTTPS or are planning to do so?

If so, it’s best to monitor after so you can gauge the impact on rankings and traffic.

There are three metrics you’ll want to monitor.

1. HTTPS pages indexed

Once the migration is completed, the first step is to make sure your HTTPS URLs get indexed.

With the Google command site:yourdomain.com, check if your homepage and other HTTPS URLs show up first. It should appear within 1 to 3 days after migration.

Site Command Homepage

Check how many HTTPS URLs are indexed. This number should gradually go up to your number of HTTP pages indexed (before migration) within 1 to 3 weeks.

HTTPS URLs indexed

After 2-3 days, Search Console will start showing data under your HTTPS property.

Check if HTTPS pages get indexed according to Search Console under Google Index > Index Status.

Search Console Index Status

Check if organic traffic transfer from the HTTP to HTTPS under Search Traffic > Search Analytics.

HTTP and HTTPS Search Analytics

And lastly, you can check your XML Sitemaps data under Crawl > Sitemaps.

Search Console HTTPS XML Sitemaps

2. Organic Traffic

In Google Analytics, go to Behavior > Site Content > Landing Pages and set the dimension to Organic Traffic.

GA Organic traffic landing pages

Tip: Annotate the date so you can easily visualize the before-after traffic trend.

You can also set your Date Range from the migration and compare to Previous Period.

3. Rankings Fluctuation

You can use SEMrush Organic Positions report to look for ranking fluctuation.

SEMrush organic positions

Do you have other tool or resources to recommend? Let me know in the comments!

Need help with an HTTPS migration? You can reach me here.

Category: Techincal SEO

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About Me

I'm Charles, an independent SEO Consultant. I blog here about SEO and life experiences. Read more